For a usual advertising and their producer, the innovative agencies will be speak in blogs, communities and via Twitter has become ever more significant. The problem is, however, that the agency with their typical response strategy and the Social Media user no longer reach. Fails to right address, the customer quickly react very annoyed. Schmidt drafted to the picture: “If you are at home with friends, then you find that was not great when suddenly someone knocked on the door, and his vacuum cleaner to perform.” Scholz and Friends the CEO believe that Social Media advertising simply workings “if one of empathy and sensitivity and, above all, has a job has really relevant. Say: to welcome guest at the party is. ”

And the best former developer of Business Media Ventures aims at Scholz and Friends agency across latest and existing customers to consult their embassies in announcement and social media networking.

The job of a social media advisor is comparatively young, although no longer unusual. Many PR and advertising agency is now to employ their own expert, such as Bastian in admiration of message: “We explain to customers / companies which are constantly evolving digital media landscape – the used tools and platforms as well as the underlying mechanisms.”

Via