The crisis is not the same for all: there are brands that are able to meet the difficulties of the market experiencing a positive trend in sales despite the decline in overall registrations. One of costruttrori that, for now, seems to suffer unless the difficult situation the sector is the Kia car that during the period from January to November 2008, has obtained a result of sales higher than that of the whole 2007. With 1,272,689 units sold in all markets in which this is achieved a growth of 10.1%, far exceeding the figure of 1,269,164 units achieved during the previous year.

Hyoung-Keun Lee, Senior Executive Vice President in charge of International Affairs Division, said: “Despite the difficult economic situation Kia has managed to continue growing globally in November and our best seller was the Sport age SUV, while strategic models like the cee ‘ d continue to perform well.

The launch of the new crossover Soul in the early months of next year then makes us very confident that the range Kia is well positioned to stimulate further growth in 2009. ” An assertion that flaunts security, but that does not take into account the inflections of Kia sales in some areas.