Hyundai and Prada have an agreement of cooperation for the realization of a limited set of the new sedan Genesis. The sales manager James Choi was pleased to have attracted in its nets Prada explaining “that the group was now associated with an image of high quality.” The two companies join forces to achieve three particular examples of the new flagship of Korea to be exhibited at the next exhibition in Seoul. Two of these cars will be sold after the Asian event for charitable purposes.

The sales manager Hyundai-Kia, James Choi, said he was excited and proud of the partnership with the prestigious Milan signature, made possible “thanks to the fact that the group is now associated with a high quality image throughout the world.” Indeed the workshop will have had their reasons for such a choice … At the moment we do not know exactly what will be the contribution of Prada, but to imagine that the work of the Italian house will focus on development of a refined interior.